THE FACTORS INFLUENCING THE SUCCESS OF BOUTIQUE HOTELS IN KLANG VALLEY, MALAYSIA

Authors

  • Rohayu Ab Majid College of Built Environment, UNIVERSITI TEKNOLOGI MARA MALAYSIA
  • Rosli Said Faculty of Built Environment, UNIVERSITI MALAYA MALAYSIA
  • Mohd Don Omar Brunei Institution of Geomatics, NEGARA BRUNEI DARUSSALAM
  • Nurdiana Wahid M. D. Associates, NEGARA BRUNEI DARUSSALAM
  • Siti Hasniza Rosman College of Built Environment, UNIVERSITI TEKNOLOGI MARA MALAYSIA

DOI:

https://doi.org/10.21837/pm.v22i31.1467

Keywords:

Impact factors, Success, Boutique hotels, Visitor preference

Abstract

Boutique hotels, despite not matching the service level of 5-star counterparts, remain a flourishing presence in the hospitality industry, drawing a substantial influx of visitors. This study is dedicated to dissecting the contributory impact factors driving the triumph of boutique hotels in Malaysia. Delving into seven primary dimensions, these are further elaborated into a comprehensive framework of 28 sub-factors. Collated through a 210-strong questionnaire survey, the data collection was centred on patrons of boutique hotels situated in Malaysia's Klang Valley region. Employing inferential analysis techniques, the research probes the significance of these factors in shaping the fortunes of boutique hotels in the Malaysian context. The dataset underwent Chi-Square analysis to ascertain the noteworthy significance attached to each sub-factor. Notably, findings underscore that among the 28 scrutinised sub-factors, a notable set of 17 sub-factors establish a substantial correlation with visitor preferences, exerting a pivotal role in the overarching triumph of boutique hotels within Malaysia.

Downloads

Download data is not yet available.

References

Ahmad, N. F., Hemdi M. A., Abang Othman D. N. (2017). Boutique hotel attributes and guest behavioural intentions. Journal of Tourism, Hospitality & Culinary Arts, 9(2), 257–266.

Arifin S.A.., Ahmad, A., & Jamal S.A., (2018). Factors of Guest Experiential Value of Boutique Hotels in the City of Kuala Lumpur. Journal of Tourism & Hospitality, 07(02). https://doi.org/10.4172/2167-0269.1000342 DOI: https://doi.org/10.4172/2167-0269.1000342

Almeida, G. S., & Pelissari, A. S. (2019). Satisfação do Consumidor com Base nos Atributos do Serviço de Hospedagem. Revista Brasileira de Pesquisa Em Turismo, 13(2), 32–53. https://doi.org/10.7784/rbtur.v13i2.1516 DOI: https://doi.org/10.7784/rbtur.v13i2.1516

Anastesiia, L. (2021). Room attributes improvement in Hotel Salpa. University of Applied Science.

Anhar, L. (2001). The Definition of Boutique Hotels - Written By: Lucienne Anhar - HVS International. 13 December, December 3–7. https://www.hospitalitynet.org/news/4010409.html

Basrah N., Majid R. A. Rahim N. A., Alias N. H (2021) Environmentally Sustainable Concern Toward Affordable Housing. Malaysia Construction Research Journal (MCRJ). Special Issue Vol. 12 | No. 1 149-158.

Benckendorff, P. (2014). Attraction, tourism BT - Encyclopedia of Tourism (J. Jafari & H. Xiao (eds.); pp. 1–4). Springer International Publishing. DOI: https://doi.org/10.1007/978-3-319-01669-6_12-1

Cantallops, A. S., & Salvi, F. (2014). New consumer behaviour: A review of research on eWOM and hotels. International Journal of Hospitality Management, 36, 41– 51. DOI: https://doi.org/10.1016/j.ijhm.2013.08.007

Chan I. C. C., Ma J., Ye H., Law R., (2021). A Comparison of Hotel Guest Experience Before and During Pandemic: Evidence from Online Review DOI: https://doi.org/10.1007/978-3-030-65785-7_52

Chick, G. (2014). Leisure, tourism. Encyclopedia of Tourism, 1–4. https://doi.org/10.1007/978- 3-319-01669-6_317-1 DOI: https://doi.org/10.1007/978-3-319-01669-6_317-1

Del Chiappa G., Grappi S., Romani S. (2016), “Attitudes Toward Responsible Tourism and Behavioral Change to Practice it: A Demand-Side Perspective in the Context of Italy”, Journal of Quality Assurance in Hospitality and Tourism, vol. 17, n. 2, pp. 191-208. DOI: https://doi.org/10.1080/1528008X.2015.1115254

Franco, S., Caroli, M., Del Chiappa, G. (2021). The impact of hotel sustainability practices on tourist intentions to book hotel rooms. Sinergie Italian Journal of Management, 39 (1), 21-25 DOI: https://doi.org/10.7433/s114.2021.03

Jonathan, B., & Oct, W. (2018). Chrome for User Productivity Moves faster with Chrome. 1–5.

Khosravi, S., Malek, A., & Ekiz, E. (2014). Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia Sharareh. Journal of Hospitality & Tourism, 12(January), 26–41. http://repositorio.uportu.pt:8080/bitstream/11328/1170/1/2014.

Kouzmal, H. A., Ahmed, M., Saleh, M., Fathey, M., & El-Latief, A. (2020). The Factors Affecting Customer Decision on Online Hotel Booking: The Case of Luxor. In International Journal of Heritage, Tourism and Hospitality (Issue 14). DOI: https://doi.org/10.21608/ijhth.2020.153611

Lai, I. K. W. (2019). Hotel image and reputation on building customer loyalty: An empirical study in Macau. Journal of Hospitality and Tourism Management, 38(2019), 111–121 DOI: https://doi.org/10.1016/j.jhtm.2019.01.003

Law, C. (2017). The study of customer relationship management in Thai airline industry: A case of Thai travellers in Thailand. Journal of Airline and Airport Management, 7(1), 13. https://doi.org/10.3926/jairm.86 DOI: https://doi.org/10.3926/jairm.86

Mim., S. H & Ferdous., A. M. (2020). Factors Influencing Customers Satisfaction in Hospitality

Industry: Fine Dining Restaurants. Faculty of Education and Business Studies, 1–76

Mohajerani, P., & Miremadi, A. (2012). Customer Satisfaction Modeling in Hotel Industry: A Case Study of Kish Island in Iran. International Journal of Marketing Studies, 4(3). https://doi.org/10.5539/ijms.v4n3p134 DOI: https://doi.org/10.5539/ijms.v4n3p134

Moraleda 1,*Ibáñez C. I., Mazón A. M., Molinero T. V., (2019). Willingness to pay more to stay at a boutique hotel with an environmental management system. A preliminary study in Spain.

Sustainability (Switzerland), 11(18). https://doi.org/10.3390/su11185134 DOI: https://doi.org/10.3390/su11185134

Osunsanmi T. O., Aigbavboa C. O., Oke A. E., Onyia M. E., (2020). Impact of Facility Management Practice on Hotel Customers’ Satisfaction. MCRJ Special Issue Vol. 10 | No. 2 | 2020 1-16

Rajaguru, R., & Rajesh, G. (2016). Value for money and service quality in customer satisfaction. In Social Sciences (Pakistan) (Vol. 11, Issue 19, pp. 4613–4616). https://doi.org/10.3923/sscience.2016.4613.4616

Rogerson J. M., (2010). The Boutique Hotel Industry in South Africa: Definition, Scope, and Organization. Urban Forum. volume 21, pages 425–439 DOI: https://doi.org/10.1007/s12132-010-9104-7

Said, R., Majid, R. A., Alias, A., Adnan, Y. M., & Razali, M. N. (2016). Sustainable housing affordability in Sabah. Planning Malaysia. DOI: https://doi.org/10.21837/pm.v14i5.193

Said, R., Daud, M. N., Esha, Z., Majid, R. A., & Najib, M. (2017). Owners’ perception towards sustainable housing affordability in Kuching, Sarawak. Journal of Design and Built Environment, 194-206. DOI: https://doi.org/10.22452/jdbe.sp2017no1.16

Said, R., Majid, R.A., Pey, K.C. & Olanrele, O.O. (2020), Ascertaining the business sustainability of heritage properties in Malaysia, International Real Estate Review, 23(4), pp. 1163–1185. DOI: https://doi.org/10.53383/100313

Said R., Majid R.A., Akinsomi O., Hishamuddin M.I. (2022). Sustainability of Residential Investment in Klang Valley, Malaysia, Journal of Design and Built Environment. 22(3), 124-139 DOI: https://doi.org/10.22452/jdbe.vol22no3.9

Schrager, Foudner & Company, I. S. (2015). The Boutique Hotel Concept. Council on Tall Buildings and Urban Habitat. Retrieved from ctbuh.org/papers.

Soonsan, N. (2022). Examining Antecedents on Chinese Customer Loyalty in the Boutique Hotel Business. Journal of Quality Assurance in Hospitality & Tourism, 2022, Business Source Index. 23(6) 1430-1450. DOI: https://doi.org/10.1080/1528008X.2021.1995565

Thiele L. P. (2016). Sustainability. Polity Press, United Kingdom. Second Edition.

Yang, S., Huang, S. (Sam), & Shen, G. (2017). Modelling Chinese consumer choice behaviour with budget accommodation services. International Journal of Culture, Tourism, and Hospitality Research, 11(3), 341–354. https://doi.org/10.1108/IJCTHR-02-2016-0019 DOI: https://doi.org/10.1108/IJCTHR-02-2016-0019

Zhang, Y. (2018). Research on Hotel Industry Personalized Service from the Perspective of Experience Economy. Advances in Social Science, Education and Humanities Research, Volume 193. DOI: https://doi.org/10.2991/ssme-18.2018.21

Downloads

Published

2024-05-31

How to Cite

Ab Majid, R., Said, R., Omar, M. D., Wahid, N., & Rosman, S. H. (2024). THE FACTORS INFLUENCING THE SUCCESS OF BOUTIQUE HOTELS IN KLANG VALLEY, MALAYSIA. PLANNING MALAYSIA, 22(31). https://doi.org/10.21837/pm.v22i31.1467

Issue

Vol. 22 (2024): PLANNING MALAYSIA JOURNAL : Volume 22, Issue 2, 2024

Section

Article

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 Unported License.

Copyright & Creative Commons Licence

eISSN: 0128-0945 © Year. The Authors. Published for Malaysia Institute of Planners. This is an open-access article under the CC BY-NC-ND license.

The authors hold the copyright without restrictions and also retain publishing rights without restrictions.

Most read articles by the same author(s)