THE FACTORS INFLUENCING THE SUCCESS OF BOUTIQUE HOTELS IN KLANG VALLEY, MALAYSIA

Authors

  • Rohayu Ab Majid College of Built Environment, UNIVERSITI TEKNOLOGI MARA MALAYSIA
  • Rosli Said Faculty of Built Environment, UNIVERSITI MALAYA MALAYSIA
  • Mohd Don Omar Brunei Institution of Geomatics, NEGARA BRUNEI DARUSSALAM
  • Nurdiana Wahid M. D. Associates, NEGARA BRUNEI DARUSSALAM
  • Siti Hasniza Rosman College of Built Environment, UNIVERSITI TEKNOLOGI MARA MALAYSIA

DOI:

https://doi.org/10.21837/pm.v22i31.1467

Keywords:

Impact factors, Success, Boutique hotels, Visitor preference

Abstract

Boutique hotels, despite not matching the service level of 5-star counterparts, remain a flourishing presence in the hospitality industry, drawing a substantial influx of visitors. This study is dedicated to dissecting the contributory impact factors driving the triumph of boutique hotels in Malaysia. Delving into seven primary dimensions, these are further elaborated into a comprehensive framework of 28 sub-factors. Collated through a 210-strong questionnaire survey, the data collection was centred on patrons of boutique hotels situated in Malaysia's Klang Valley region. Employing inferential analysis techniques, the research probes the significance of these factors in shaping the fortunes of boutique hotels in the Malaysian context. The dataset underwent Chi-Square analysis to ascertain the noteworthy significance attached to each sub-factor. Notably, findings underscore that among the 28 scrutinised sub-factors, a notable set of 17 sub-factors establish a substantial correlation with visitor preferences, exerting a pivotal role in the overarching triumph of boutique hotels within Malaysia.

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Published

2024-05-31

How to Cite

Ab Majid, R., Said, R., Omar, M. D., Wahid, N., & Rosman, S. H. (2024). THE FACTORS INFLUENCING THE SUCCESS OF BOUTIQUE HOTELS IN KLANG VALLEY, MALAYSIA. PLANNING MALAYSIA, 22(31). https://doi.org/10.21837/pm.v22i31.1467

Issue

Vol. 22 (2024): PLANNING MALAYSIA JOURNAL : Volume 22, Issue 2, 2024

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Article

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