UNDERSTANDING THE ATTRACTIVENESS OF TRANSIT-ORIENTED SHOPPING CENTRE
DOI:
https://doi.org/10.21837/pm.v23i39.1938Keywords:
Real Estate, Shopping Centre Attractiveness, Rapid Transit System, Spatial AnalysisAbstract
The integration of shopping centres with rapid transit stations is a growing trend in urban development. This study examines how proximity to rapid transit affects shopping centre attractiveness in Klang Valley, Malaysia. A mixed-methods approach was adopted. Firstly, spatial analysis was conducted using Quantum Geographic Information System (QGIS) to measure distances between rapid transit stations and nearby shopping centres. The analysis identified 54 shopping centres within walking distance of rapid transit stations, with a maximum distance of 636 metres. Secondly, customer satisfaction and preferences were assessed through a structured questionnaire survey, yielding 258 valid responses. Findings indicate that proximity to rapid transit enhances customer satisfaction and influences shopping centre choice. Younger respondents (18–29 years) valued rapid transit mainly for avoiding traffic congestion and parking difficulties, while female respondents placed greater emphasis on transit availability when selecting shopping centres. Cost savings were important across all demographic groups, although carrying purchases remained a key limitation. This study contributes to the literature by offering new insights into how rapid transit proximity shapes shopping centre attractiveness in Malaysian urban context. The findings provide valuable insights for property valuers, shopping centre managers, and leasing professionals, indicating that shopping centres located closer to rapid transit stations benefit from enhanced customer perceptions and overall attractiveness.
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