STRATEGY FORMULATION TO EMPOWER INDIGENOUS COMMUNITY INVOLVEMENT IN CULTURAL ECOLOGICAL TOURISM OF KUALA TAHAN NATIONAL PARK
DOI:
https://doi.org/10.21837/pm.v21i25.1222Keywords:
Formulate Strategy, Indigenous community, Cultural ecological tourism, National ParkAbstract
Cultural ecological tourism is a source for the preservation of habitats and species of life. This sector is seen as having the potential to generate job opportunities and income for indigenous communities, especially the Orang Asli of the Batek tribe who live around the Kuala Tahan National Park. The main objective of this paper is to discuss strategies to empower the involvement of indigenous communities in cultural ecological tourism in Kuala Tahan National Park. The study was conducted in six Batek settlements by adopting qualitative methods. Data was collected by the application of participatory observation techniques, in-depth interviews, and document analysis. Data was coordinated and analyzed using QSR Nvivo software. The findings of the study show that various strategies can be applied to empowering the Batek people's involvement in cultural ecological tourism such as the cooperation of all parties including government agencies, Non-Governmental Organizations, universities, and tourism companies. Empowerment strategies can also be applied by applying an integrated approach, which is the amalgamation of ecological, and cultural tourism with other economic activities in addition to improving the delivery of quality tourism products and services.
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