THE EFFECTIVENESS OF TOURISM DEVELOPMENT IN SOCIAL CULTURAL APPROACH IN SABAH

Authors

  • Mohamad Pirdaus Yusoh Borneo Institute for Indigenous Studies, UNIVERSITI MALAYSIA SABAH
  • Ang Kean Hua Geography Program, Faculty of Social Sciences and Humanities, UNIVERSITI MALAYSIA SABAH
  • Normah Abdul Latip Borneo Institute for Indigenous Studies, UNIVERSITI MALAYSIA SABAH
  • Zulayti Zakaria Sociology and Anthropology Social, Faculty of Social Sciences and Humanities, UNIVERSITI MALAYSIA SABAH
  • Dg Junaidah Awang Jambol History Program, Faculty of Social Sciences and Humanities, UNIVERSITI MALAYSIA SABAH
  • Mohammad Al Amir As Khairullah Geography Program, Faculty of Social Sciences and Humanities, UNIVERSITI MALAYSIA SABAH
  • Ridzuan Abd Gafor Geography Program, Faculty of Social Sciences and Humanities, UNIVERSITI MALAYSIA SABAH

DOI:

https://doi.org/10.21837/pm.v21i28.1326

Keywords:

Social-culture, Tourism sector, Economic generation, Authenticity, Era of modernisation

Abstract

The generation of the national economy also lists the tourism industry as one of the sectors that need to be taken into consideration, primarily through social-cultural that has its characteristics to attract foreign tourists to visit the state of Sabah. This research study was conducted to investigate and evaluate the effectiveness of tourism development on social-cultural in Sabah. This research uses a quantitative approach, where questionnaires are the main instrument in collecting data in Sabah. The questionnaire format’s structure is divided into two, namely, part A (focused on the demographic profile) and part B (concentrate on the cultural-social approach in tourism development in Sabah). The study sample was a total of 74 respondents, and the questionnaire was distributed randomly in the tourist focus area of Kota Kinabalu. The analysis used is descriptive and correlational. The findings of the study indicate that the majority of cultural variables and social variables are centred on a positive curve (or towards the right), where most respondents think that local government programs and activities help a lot in understanding the cultural-social importance of the tourism sector. In addition, the uniqueness and privilege of cultural-social tourism, such as through clothing, food, wedding events, dance, etc., can play a significant role in the development of tourism. In conclusion, cultural-social tourism should be the main theme not only for the generation of the national economy but also crucial in the preservation and conservation of the continuity of Sabah's local cultural-social tourism characteristics, which should be preserved in their originality forever rather than being outdated by the era of modernisation.

Downloads

Download data is not yet available.

References

Ahn, B., Lee, B., & Shafer, C. S. (2002). Operational sustainability in regional tourism planning: An application of the limits of acceptable change framework. Tourism Management, 23, 1-15. DOI: https://doi.org/10.1016/S0261-5177(01)00059-0

Aytuq, H., K. & Mikaeli, M. (2017). Evaluation of Hopa’s rural tourism potential in the context of European Union Tourism Policy. Procedia Environmental Sciences, 37, 234-245. DOI: https://doi.org/10.1016/j.proenv.2017.03.039

Bhuiyan, M. A. H., Siwar, C., Ismail, S. M., & Islam, R. (2011). Potentials of Islamic Tourism: A case Study of Malaysia on East Coast Economic Region. Australian Journal of Basic and Applied Sciences, 5(6), 1333-1340.

City Population (2022). Sabah State in Malaysia. City Population. Diperoleh daripada: https://www.citypopulation.de/en/malaysia/admin/12__sabah/

Danting, Z., Marhaza, M. & Farzana, Q. (2018). Enhancing the tourism operation success in Sabah Malaysia: A conceptual framework. International Journal of Engineering & Technology, 147-151. DOI: https://doi.org/10.14419/ijet.v7i3.21.17151

Fateh, H., Rahim, K. A., Ramchandran, S., & Chin, L. (2009). Dynamic Model for International Tourism Demand for Malaysia: Panel Data Evidence. International Research Journal of Finance and Economics, 33, 207-217.

Glasson, J., Godfrey, K., & Goodey, B. (1995). Towards visitor impact management. Visitor impacts, carrying capacity and management responses in Europe’s historic towns and cities. England: Avebury.

Hausman, D. M. (2001). Ecotourism. International Encyclopedia of the Social & Behavioral Sciences, 9, 4165-4167. DOI: https://doi.org/10.1016/B0-08-043076-7/02566-3

Latip, N. A., Badarulzaman, N., Marzuki, A., & Umar, M. U. (2013). Sustainable forest management in lower kinabatangan, sabah: Issues and current practices. Planning Malaysia, 11, 59-84. Retrieved from www.scopus.com DOI: https://doi.org/10.21837/pm.v11i3.108

Lembaga Pelancongan Sabah (2019). Pelancongan luar bandar Sabah. Lembaga Pelancongan Sabah.Malaysia. (2011). Tenth Malaysia Plan 2011-2015. Economic Planning Unit, Economic Planning Unit, Prime Minister’s Department, Malaysia.

Malaysia. (2006). Economic Instruments for Environmental Management in Malaysia. Economic Planning Unit, Prime Minister’s Department, Putrajaya, Malaysia.

Nabalu News (2022). NGO berperanan penting bantu bangunkan komuniti luar Bandar. Dipetik daripada: https://www.nabalunews.com/post/kejayaan-projek-pembangunan-komuniti-kg-sayap

Taleghani, M. (2010). Tourism as an Economic Development Tool. Journal of American Science, 6(11), 412-416.

Utusan Borneo Online (2019). NGO digalakkan anjur lebih banyak aktiviti bersukan. Dipetik daripada: https://www.utusanborneo.com.my/2019/10/15/ngo-digalakkan-anjur-lebih-banyak-aktiviti-bersukan

Utusan Borneo Online (2016). Kerajaan galak penglibatan NGO. Dipetik daripada: https://www.pressreader.com/malaysia/utusan-borneo-sabah/20160501/281526520251659

World Travel and Tourism Council (WTTC). (2006). Malaysia: Travel and Tourism Climbing to New Heights. World Travel and Tourism Council, London.

Yusoh, M. P., Dering, N. F., Mapjabil, J., Abdul Latip, N., Kumalah, M. J., Mohd. Noor, H., & Hanafi, N. (2022). ASSESSMENT OF PAYMENT RATES AND WILLINGNESS TO PAY AT TOURIST DESTINATION - A COMPARISON BETWEEN KUNDASANG AND KOTA BELUD, SABAH, MALAYSIA. PLANNING MALAYSIA, 20(23). https://doi.org/10.21837/pm.v20i23.1148 DOI: https://doi.org/10.21837/pm.v20i23.1148

Downloads

Published

2023-08-31

How to Cite

Yusoh, M. P., Hua, A. K., Abdul Latip, N., Zakaria, Z., Awang Jambol, D. J., As Khairullah, M. A. A., & Abd Gafor, R. (2023). THE EFFECTIVENESS OF TOURISM DEVELOPMENT IN SOCIAL CULTURAL APPROACH IN SABAH. PLANNING MALAYSIA, 21(28). https://doi.org/10.21837/pm.v21i28.1326

Most read articles by the same author(s)

<< < 1 2 3 > >>