INVESTIGATING OVERTOURISM IMPACTS, PERCEIVED MAN-MADE RISK AND TOURIST REVISIT INTENTION

Authors

  • Muaz Azinuddin Faculty of Applied Social Sciences, UNIVERSITI SULTAN ZAINAL ABIDIN
  • Ahmad Puad Mat Som Faculty of Applied Social Sciences, UNIVERSITI SULTAN ZAINAL ABIDIN
  • Siti ‘Aisyah Mohd Saufi Faculty of Applied Social Sciences, UNIVERSITI SULTAN ZAINAL ABIDIN
  • Nurul Ain Atiqah Zarhari Faculty of Applied Social Sciences, UNIVERSITI SULTAN ZAINAL ABIDIN
  • Wan Abd Aziz Wan Mohd Amin Faculty of Applied Social Sciences, UNIVERSITI SULTAN ZAINAL ABIDIN
  • Nur Shahirah Mior Shariffuddin Faculty of Applied Social Sciences, UNIVERSITI SULTAN ZAINAL ABIDIN

DOI:

https://doi.org/10.21837/pm.v20i22.1142

Keywords:

Overtourism Impacts, Man-made Risk, Revisit Intention, Sustainability, World Heritage Site

Abstract

This research explores the interrelationships between overtourism impacts, perceived man-made risk and revisit intention among tourists visiting Melaka UNESCO World Heritage Site (WHS). The aim of the study is to illustrate the overutilization of destination resources and subsequent human risk that shape tourist behavioural from the outlooks of sustainable and tourism impacts. Five hundred and ninety-three responses were quantitatively collected through an online data collection. Partial least square structural equation modelling (PLSSEM) is employed to investigate the research hypotheses. It can be reported overtourism impacts have positive and significant influence on the perceived man-made risks. However, this is not the case for the relationship between overtourism impacts on revisit intention, and the perceived man-made risk on the latter construct. This renders the potential mediation role of perceived man-made risk as insignificant. The findings heighten the unique dynamics of overtourism within developing WHS planning in shaping tourist revisit intention.

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Published

2022-09-29

How to Cite

Azinuddin, M., Mat Som, A. P., Mohd Saufi, S. ‘Aisyah, Zarhari, N. A. A., Wan Mohd Amin, W. A. A., & Mior Shariffuddin, N. S. (2022). INVESTIGATING OVERTOURISM IMPACTS, PERCEIVED MAN-MADE RISK AND TOURIST REVISIT INTENTION. PLANNING MALAYSIA, 20(22). https://doi.org/10.21837/pm.v20i22.1142

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