THE IMPORTANCE OF SUSTAINABILITY IMPLEMENTATION FOR BUSINESS CORPORATIONS
DOI:
https://doi.org/10.21837/pm.v19i17.1002Keywords:
Corporate Goals, Corporate Sustainability, Triple Bottom LineAbstract
Sustainability is the current trend adopted by major business corporations in Malaysia. Abundant evidence reveals corporations are now recognizing that aligning business operation with sustainable ways adds more value. Previous literature shows sustainability has become a strategic imperative for all businesses. Apart from that, having a sustainable building in their asset portfolio contributes towards achieving the management strategic corporate goals. Therefore, this research aims to discuss what are the corporate goals or corporate expectations from going green. In conjunction with that, secondary data collection was thoroughly reviewed from previous studies. Then, primary data consolidates via questionnaire distribution on 117 persons directly involved in green management. The data then analyzed via relative importance index (RII) to identify the importance level for expected corporate goals. Derivation of deeper conceptual findings uses the sustainable triple bottom line theory as a guide. The result indicates four major goals of corporations including the environment, maximization of economic value, and minimization of economic and social costs. This research provides ample evidence for further research in green management.Downloads
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