PRESERVING CULTURAL SACREDNESS IN RIVERSIDE TOURISM: PESTEL ANALYSIS OF AYUNG RIVER MANAGEMENT

Authors

  • Tjokorda Istri Praganingrum Department of Civil Engineering, Faculty of Engineering, UNIVERSITAS MAHASARASWATI DENPASAR
  • Anak Agung Ratu Ritaka Wangsa Department of Civil Engineering, Faculty of Engineering, UNIVERSITAS MAHASARASWATI DENPASAR
  • Ni Luh Made Ayu Mirayani Pradnyadari Department of Civil Engineering, Faculty of Engineering, UNIVERSITAS MAHASARASWATI DENPASAR
  • I Made Satya Graha Department of Civil Engineering, Faculty of Engineering, UNIVERSITAS MAHASARASWATI DENPASAR

DOI:

https://doi.org/10.21837/pm.v24i42.2065

Keywords:

Riverside, Local Wisdom, Environment

Abstract

The Ayung River in Ubud, Gianyar, is the longest river in Bali, stretching from the northern mountains to the Badung Strait. The use of this watershed threatens environmental sustainability, especially due to waste pollution. This study aims to examine the pattern of sustainable management on the banks of the Ayung River to support the development of tourism potential. The research method involves problem identification, determination of tourism potential, and PESTEL analysis strategy based on the concept of Tri Hita Karana, especially the Parahyangan element. The results of the study show that there are weaknesses and opportunities in the arrangement of access to cultural facilities as well as rules that limit tourism development so as not to damage sustainable cultural conditions. The study concludes that cultural preservation efforts related to the Parahyangan element are essential for the preservation of the Ayung River environment.

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Published

2026-06-03

How to Cite

Istri Praganingrum, T., Ratu Ritaka Wangsa, A. A., Mirayani Pradnyadari, N. L. M. A., & Graha, I. M. S. (2026). PRESERVING CULTURAL SACREDNESS IN RIVERSIDE TOURISM: PESTEL ANALYSIS OF AYUNG RIVER MANAGEMENT. PLANNING MALAYSIA, 24(42). https://doi.org/10.21837/pm.v24i42.2065

Issue

Vol. 24 (2026): PLANNING MALAYSIA JOURNAL : Volume 24, Issue 3, 2026

Section

Article

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