ENHANCING CULTURAL AND RELIGIOUS TOURISM THROUGH INTERPRETIVE SIGNAGE: A CASE STUDY OF MASJID JAMEK SULTAN ABDUL SAMAD KUALA LUMPUR

Abstract

Cultural and religious tourism significantly contributes to global tourism, fostering economic growth, cultural understanding, and heritage preservation. Religious sites, such as Masjid Jamek Sultan Abdul Samad in Kuala Lumpur, attract Muslim pilgrims and culturally curious visitors. This study examines how interpretive signage can enhance the visitor experience at the mosque, with a focus on cultural and religious aspects. The research assesses how interpretive tools influence visitors' knowledge and engagement through quantitative methods, including surveys and on-site observations. The findings reveal that the mosque still predominantly uses physical exhibition panels, with limited adoption of digital media. Many visitors, particularly non-Muslims, lack awareness of Islamic culture, mosque architecture, and the historical significance of the area. Challenges such as time constraints, language barriers, and inadequate signage placement contribute to underutilising existing interpretive tools. Moreover, the content lacks emphasis on the mosque's construction history and architectural significance. Clear, multilingual, and contextually rich signage enhances visitors' understanding and appreciation. Digital and interactive tools further engage younger audiences, offering a more immersive experience that aligns with the increasing role of technology in tourism. By integrating religious, cultural, and historical information into a cohesive narrative, interpretive signage educates and fosters emotional connections to the site. The study concludes with recommendations to expand digital platforms, increase multilingual inclusivity, and enhance visitor interaction through technological solutions to improve the tourist experience and align with smart tourism needs.