PROMOTING SUSTAINABLE TRAVEL BEHAVIOR THROUGH TRANSPORT POLICY MEASURES

Na'asah Nasrudin, Yusfida Ayu Abdullah, Oliver Ling Hoon Leh

Abstract

This paper examines how transport policy measures have influenced travel behaviour to promote sustainable transportation. Data were collected through a survey on 384 vehicle users to represent the 36 sections of Shah Alam, Selangor. This paper also studied the readiness of an urban population to reduce car usage. Maj ority of the respondents stated that the increase in petrol and toll prices would be the key factors to reduce car use, and more provision of public transport would encourage them to use public transport. However, Chi-square test showed that the willingness of the respondents to use public transport has a strong relationship with the frequency of driving a vehicle. The level of willingness to use public transport is lower when a car is used more frequently. Results also suggested that the majority of the respondents were not ready to consider cycling and walking as alternatives.

Keywords

Sustainable transportation, transport policy measures, travel behaviour

Full Text:

PDF

References

Anable, J. (2005). ‘Complacent car addicts’ or ‘aspiring environmentalists’? Identifying travel behaviour segments using attitude theory. Transport Policy, 12(1), 65-78.

Bamberg, S., Fujii S., Friman, M., & Garling, T. (2011). Behaviour theory and soft transport policy measures. Transport Policy, 18(1), 228-235.

Bonsall, P. (2005). Stimulating modal shift. In K. J. Button & D. A. Hensher (Eds.), Handbook of transport strategy, policy and institutions (handbooks in transport, volume 6) (pp.613-634). Amsterdam: Elsevier.

Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., & Goodwin, P. (2008). Smarter choices: assessing the potential to achieve traffic reduction using “soft measuresâ€. Transport Reviews, 28 (5), 593-618.

Fujii, S., & Taniguchi, A. (2006). Determinants of the effectiveness of travel feedback programs- a review of communicative mobility management measures for changing travel behaviour in Japan. Transport Policy, 13(5), 339-348.

Garling, T., & Axhausen, K.W. (2003). Introduction: habitual travel choice. Transportation, 30(1), 1-11.

Hagman, O. (2003). Mobilizing meanings of mobility: car users’ constructions of the goods and bads of car use. Transportation Research Part D, 8(1), 19.

Handy, S., Weston, L., & Mokhtarian, P.L. (2005). Driving by choice or necessity? Transportation Research Part A, 39(2-3), 183-203.

Johnson P., Leicester A., & Stoye, G. (2012). Fuel for thought - the what, why and how of motoring taxation. London: Institute for Fiscal Studies and Royal Automobile Club Foundation for Motoring.

Kitamura, R., Fujii, S., & Pas, E. I. (1997). Time use data for travel demand analysis: towards the next generation of transportation planning methodologies. Transport Policy, 4(4), 225-235.

Loukopoulos, P. (2007). A classification of travel demand management measures. In T. Garling & L. Steg (Eds), Threats from car traffic to the quality of urban life: problems, causes, and solutions (pp. 275-292). Elsevier.

Ministry of Federal Territories and Urban Wellbeing (2011). Greater KL/KV comprises 10 local authorities. Retrieved from http

://app.kwpkb.gov.my/greatherklkv/overview/.

Naasah N., Abd. Rahim M. N., Harifah M. N., & Yusfida Ayu, A. (2013). Urban residents’ awareness and readiness for sustainable transportation. Procedia-Social and Behavioral Sciences. 105, 632-643.

Rose, G., & Marfurt, H. (2007). Travel behaviour change of major ride to work day event. Transportation Research Part A, 41, 351-364.

Steg L. (2005). Car use: lust and must. Instrumental, symbolic and affective motives for car use. Transportation Research Part A, 39, 147-162.

Triandis H. C. (1977). Interpersonal behaviour. Monterey: Brooks/Cole Pub. Co.

Verplanken, B., Aarts, H., & van Knippenberg, A. (1997). Habit, information acquisition and the process of making travel mode choices. European Journal of Social Psychology, 27, 539-560.

Wright, C., & Egan, J. (2000) De-marketing the car. Transport policy, 7(4),

-294.

Refbacks

  • There are currently no refbacks.